The first issue of Rythu Nestham was released by the then Chief Minister of Andhra Pradesh Late Dr. Y.S. Rajasekhara Reddy. The magazine reached to unprecedented heights in readership in a short time. In the short span of 12 years Rythu Nestham has become very popular in rural areas of both Andhra Pradesh and Telangana States and reaching 20 lakh farmers every month.
‘RYTHU NESTHAM’, which means “Farmers’ Friend” was started in 2005. It is a popular agricultural monthly magazine which guides the farmers in their day-to-day activities.
About Magazine
- The magazine contains popular articles written by experts specialized in the fields of agriculture, horticulture, dairy, poultry, sheep and goat farming, pisciculture, sericulture, home science etc
- RYTHU NESTHAM was started in 2005 with a strong commitment to come to the rescue of the farming community of Andhra Pradesh when they were in great despair and distress due to natural calamities. It has given moral support to the farmers in these 13 years by creating awareness to them on low cost technologies for adoption in their fields for increasing yields and quality of the produce thereby increasing income and improving their livelihoods. As a result Rythu Nestham got its own recognition and occupied a prominent place in the hearts of the farming community compared to other agricultural magazines. It is mainly due to the great response from the farming community, cooperation from the scientific community and support from the Government Organizations and advertisements from other sectors. Gopalamitras (APLDA), NABARD, Major Panchayats, Libraries, Agriculture Market Committees and Cooperative Banks etc. are the subscribers of Rythu Nestham. Annual increase in the numbers of subscribers is a testimony to the overwhelming response from the subscribers. It is no exaggeration to state that Rythu Nestham has left an indelible mark in the minds of readers of all sectors of agriculture in the society
- In addition to this, Rythu Nestham is presenting “Rythu Nestham Awards” every year to farmers, scientists and department officials to bridge the gap between them
- Rythu Nestham has a readership of 20 lakh farmers with circulation of 25,000 copies per month
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Rythu Nestham has started practising organic farming.We also conduct weekly classes to farmers to bring awareness about organic farming
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We started procuring products from trusted farmers(practising organic farming) and market them through NATURAL PRODUCTS
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Currently we are operating in two states AP & TS. We have two stores in HYDERABAD(Khairtabad &Kukatpally)and three stores in AP(Vijayawada, Guntur and Prattipadu(Foundation)
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Supporting the farmers is our main motto and at the same time we ensure the customer gets the best quality
